After 10 years of organizing the National Mountain Bike Series and several other cycling events in Australia, Martin Whiteley became responsible for the UCI Mountain Bike World Cup, which in his time from 1995 to 1999 took in more than 25 nations in 5 continents. As a Technical Delegate for more than 100 World Cups, 6 World Championships, and the Sydney Olympic Games, he has a vast knowledge for organizing cycling events. These skills have applications outside of the cycling industry as well.