This cycling specific Sports Management company was founded in Spain in the year 2000 and takes its name from the fact that planet earth spins on an axis of 23 Degrees, giving it the four seasons. The company was founded by Mr Martin Whiteley, an Australian who had previously worked in the sports administration field for more than 15 years.
For the five years prior to forming the company Mr Whiteley was responsible for all offroad cycling disciplines at the International Cycling Union in Switzerland, with direct responsibility for the UCI Mountain Bike World Cup (1996-2000). Prior to this he was the CEO of Cycling Australia for 10 years. In recent years 23 Degrees has managed some of the world's greatest mountain bike athletes, designed the 2004 Olympic XC Course, and ran three of the most important teams on the World Cup circuit: Global Racing Team (2001-2003), Team G Cross Honda (2004-2007), Trek World Racing (2009-2015), and presently The YT Mob.
By the end of the 2016 mountain bike race season, 23 Degrees had accumulated the following tallies across its first four teams:
- World Cup Overall Titles: 8
- World Cup Race Wins: 38
- World Cup Podiums: 127
- World Cup Overall Team Championship: 4
- World Championships: 4 Gold Medals, 6 Silver Medals & 3 Bronze Medals